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English Summary/英文概要： The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing ’rules’ upside down, it has established itself as the definitive work on the essence of a luxury brand strategy.
This fully revised second edition of The Luxury Strategy explores the diversity of meanings of ’luxury’ across different markets. It also now includes a section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
Chinese Summary/中文概要： 《奢侈品战略》由此领域的两个世界级专家撰写，为读者提供了顶尖奢侈品品牌和公司经营有效战略的宏伟蓝图。书中分析了已经获得巨大成功和声誉的公司历程，并解释了一些小型家族企业转变初期的想法，这些成功的公司包括法拉利、路易斯•威登、卡地亚、香奈儿、阿玛尼、古奇、拉夫•劳伦等全球品牌。《奢侈品战略》通过分析豪华品牌和奢侈品牌的区别，阐述了真正的奢侈品品牌的本质，并否认了当今约定俗成的市场规则。《奢侈品战略》确立了自己在奢侈品领域的一个领先和专业地位。
《奢侈品战略》全新修订版探索了奢侈品品牌在不同的市场领域的不同定义，同时也分析了线上销售奢侈品的市场营销战略，社交网络和电子发展对其的影响，以及如何巩固权威奢侈品的地位。（XAT）
Awards/获奖情况： “这本书对于奢侈品牌营销战略提供了相当全面的指导，使得许多市场者都能安然度过其认为风险甚多的道路。书中的许多案例也加强了本书的说服力。市场中可利用的所有部件都被运用到了奢侈品品牌中。总之，无论是实践者，学生，普通读者还是研究者，都非常推荐。”——《选择》
“如果你想要开拓奢侈品市场，《奢侈品战略》是你必读的。”——罗杰•杜力，Neurosciencemarketing.com
“所有初创企业的必读书籍。”——《美国中西部书评》 “这本有趣的书会引起许多充满激情的讨论，从书中可以学到许多对于奢侈品战略的看法和观点。”——《特殊品牌》
"This well-written, comprehensive volume on managing luxury products is a blueprint for successfully navigating what many marketers have found to be a treacherous path. ...Abundant examples enhance the text. All components of the marketing mix are explored in terms of how they should be applied to luxury brands ...Summing Up: Highly recommended. Practitioners, students at all levels, general readers, and researchers." --CHOICE "Praise for the previous edition: ""[A]ctionable information and advice. If you market luxury products, or want to, "The Luxury Strategy" should be on your bookshelf." --Roger Dooley, Neurosciencemarketing.com "[H]ighly recommended for any basic business collection" --Midwest Book Review "[A] very intriguing book that can generate passionate discussions...an original and competent point of view on luxury marketing." --Branduniq
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